Wednesday, 10 of March of 2010

Taking Chances

Today’s guest blogger is Tina Burns, publisher, Liquid Silver Books. Thanks for joining us, Tina!

When ESPAN first approached me to reply to the Pershing/Knight RWA discussion I was excited, I had good stuff to say on the subject. A week later, the stuff has been said. Angela, Raelene, and Treva hit their hammers well on the proverbial nails.  Author upon author posted their well thought out and emotional opinions.  What more could I have to say?Tina Burns

I researched the parallelism of what we’re going through now as an industry (print and digital) to the music or gaming industry, neither of which I have a good depth of knowledge to sound like I know what I’m taking about.  I could rehash topics the other ladies brought up. Hours later, still at an impasse, I remembered that I’d already responded in a single comment, so I went to re-read what I’d written.  And found my topic.

My quote: RWA does nothing for me as a publisher. It’s an AUTHOR organization.

The more I thought about this statement I made (yes, in the heat of a personal/semi-professional moment), the more I began to realize that I was wrong (strange I know, but it does happen).  RWA does affect me as a publisher, because it affects my authors. But let’s broaden this out; it’s not just about LSB.

  • Authors are limited or banned in entering RWA sanctioned contests because they are epublished.
  • Authors are limited in the status recognitions they can receive from RWA because they’re epublished.
  • Authors are limited or banned from contributing to RWA functions because they’re epublished.
  • RWA authors join epublishers with unethical business practices because of lack of available education on epublishing.
  • Epublishers are limited or banned from contributing/participating to RWA functions, circling back to lack of education on epublishing industry.

If there’s all these “can’ts” and “NOs” from RWA in regards to epublishing, why would an RWA author want to contract with an epublisher?  Why would an author want to write to her (or his, no bias here) best ability and strive for a top seller at an epublisher that they can’t enter a contest they’ve dreamed of entering since they put pen to paper (or fingers to keyboard)? There are many more “why’s” to this equation but I want to bring it closer to home for me again.

CONFESSION TIME:

logoSeven years ago, I wouldn’t even touch a book with romance in it, or on it with a ten foot pole. (…and a collective gasp was heard through the crowd) As a reader, I was “better” than that. Yet in looking back at my reading habits at the time, I always felt there was something missing from them.  The sci-fi books would have been better but I couldn’t put my finger on why.  The thriller just didn’t cut the mustard. The satires had no satisfaction. Thank the heavens I decided to take a chance on a book** that knocked my arrogant opinion upside the head; otherwise I’d still be that stodgy ol’ reader sneering at the “bodiced heroines”.  That chance led to another romance book, to another romance author, to a new way of reading books (on my computer), to a job as a proofreader, to writing four romance books, to eventually becoming the Publisher of one of the top epublishers in the market today.  All that happened to lil’ ol’ me from taking that one small step; how much of an impact can we have on our future as a whole?

That’s what this should be about: taking chances, education, rallying the troops to help all involved, from aspiring authors, epubbed authors, print authors, RWA board members to work together to bring this industry, the only thriving book industry, into the future.

I want my authors to be happy with their choice of Liquid Silver Books as a publisher. I want all authors to be happy with their choice to epublish. It shouldn’t be something they have to hide; epublishing shouldn’t be anyone’s skeleton in a closet. Write what you love, write for who you want, write for you.  Educate yourself, your fellow RWA members. Work and strive for equality for your writing.

Tina Burns

Publisher

Liquid Silver Books

**Never Too Much by Lori Foster


Comments RSS TrackBack 14 comments

Serena Shay

in June 29th, 2009 @ 07:40

You said it beautifully, Tina. Thanks!!


Treva Harte

in June 29th, 2009 @ 07:42

Other than ruining my cleanup hitter analogy, I totally agree with you. So far the RWA stance makes writers defensive when they may not even be sure what they should be defending. I think we’d all much prefer writers to learn more, write more and be proud of it than to be defensive.


Nina Pierce

in June 29th, 2009 @ 07:53

Thanks for adding your voice to this issue Tina! Liquid Silver Books is an amazing publisher. I am pleased to have my books with you and happily tell other authors about LSB;s organization and support. But I found you … no thanks to RWA. I blindly stumbled through the maze of epublishers trying to separate the proverbial wheat from the chaff. Now I happily guide newcomers who seek to place their books with reputable publishers. Epubs aren’t created equal anymore than print pubs are. Hopefully RWA will realize it’s about educating its members not alienating them.


Katie Reus

in June 29th, 2009 @ 08:01

Great post Tina! Thanks for adding another voice :)


Eva

in June 29th, 2009 @ 09:39

Brilliantly put, Tina.


Darragha

in June 29th, 2009 @ 10:04

Well said, Tina.


Michael Barnette

in June 29th, 2009 @ 10:32

I was professionally print published before I jumped onto the ebook bandwagon. I actually prefer it to print in many ways.

Will I ever try for prro print publication again? Maybe.

When I can write book and get it out there in under a year via an ebook publisher, minus the cost of printing and posting hard copy manuscripts and the year or longer wait for a reply of any kind…. Well I’m no longer seeing an advantage to ‘pro’ print publishing.

I guess unlike most authors I’m not concerned with seeing my books in hard copy. To me it’s just a waste of a good tree I’d rather sit under or see birds nesting in. (Yes I’m one of those ‘pro green’ people.)

The antiquated print publishing business model–as done by major NYC publishing companies–is going to have to change or go the way of newspapers. We all know what’s happening to them. It’s a cold, hard fact that the current method used by most major print houses is going to have to change, or they are going to go the way of newspapers and other dinosaur technology companies. The RWA has to come to grips with this or join the other dinosaurs in extinction.


Tina Burns

in June 29th, 2009 @ 11:11

Treva – You stole that line from me! LOL.


Savanna Kougar

in June 29th, 2009 @ 12:49

Yes, it is crucially important that authors are happy with their publishers. To be respected as a professional and be treated that way, whether by the RWA, or by anyone in the biz, is merely good common sense, not to mention it promotes good will and success in general.
I would like to see this professional attitude become the norm for the RWA and for everyone in the romance novel industry, whether ebook, small print or the NY publishers.


Mike Feury

in June 29th, 2009 @ 23:09

I would like to commend ESPAN for mobilizing a depth and breadth of response to this year’s RWA ‘excitement’, a response which stands out compared to the previous ‘excitements’ over the past decade.

Tina and Michael touched on neighboring industries, so perhaps it might help to get some perspective on what’s (been) going on in related fields.

Ebooks and Video Games:

Electronic publishing and electronic games both started in the 1970s, developed in the 80s, and became widely available in the 90s. Video games are now a comfortable 2nd place in the entertainment industries, ahead of music and books.

Ebooks are relatively nowhere. Why? Video games was a new separate industry, so its leaders were motivated to develop and popularize the medium. Ebooks were in an existing industry blind to their potential, and when they began to emerge in public, they were actively discouraged by the vested interests in traditional publishing.

The implication is: digital will boom when it isn’t sabotaged. Where are ‘print’ games now? Where is ‘print’ television (analog)? I’m not saying print books will go the same way as traditional games or analog TV or video tape–perhaps they can join with their cousins, newspapers and print magazines, to fight a successful rearguard action.

Or perhaps not. Are you willing to gamble that print books will be probably the only traditional media to hold off the digital advance? If you’re signing contracts with digital royalties under 35%, you’re gambling. Especially if there’s a clause preventing you retrieving your rights while the book still sells–it’ll always sell as an ebook. Don’t kiss 20-25% lifetime royalties away.

Ebooks and Digital Music:

The music industry is much closer to the book industry for comparison purposes. Digital music also faced an entrenched traditional industry leadership intent on sabotaging its development, which held it back for a decade. Two things made the difference, and led to the breakthrough: the MP3 format, and Apple’s leadership in marketing and digital distribution via iTunes.

The inference is: digital books will boom when there’s a universal format, and when some leading company takes the reins to lead the marketing charge into the mainstream. Alternatively, the traditional large publishers, recognizing the inevitable, may lead a slower boom, if no Apple shows up. They’ve already started, and it would be a brave executive who’d pull back now and let his competitors forge ahead.

Ebooks Market Reach:

A final perspective I’d like to highlight is the market which awaits you as ebooks go mainstream. There are roughly 1 billion English readers worldwide–ie people capable of reading a romance novel. That’s over three times the population of the USA.

When did you last make a print sale in Shepparton, Australia? Or ’s-Hertogenbosch, Holland. Mumbai, India, Singapore, or Tokyo, Japan–those are all from our recent customer orders.

What will really drive ebooks into dominance in this larger market is price. While New York is charging double figures for its ebooks, LSB and the other independent epublishers are doing well while charging around $5 per title. That’s in a tiny market. So don’t think current NY pricing is typical of the future.

Once the market expands, we will all be able to do well charging $2-3 per title. That will make ebooks quite an attractive proposition for people’s entertainment dollar, so we’re likely to see an increase in reading relative to the other entertainment industries.

An increasing share of a market three times the size of the current print market. Want some?

Conclusion:

Deirdre, Angela, Raelene, Treva and Tina have made an eloquent case for ebooks within the publishing industry, I hope you will take their messages to heart with an open mind, and seek out the education you need to make good decisions from now on about your writing career.

I hope my exploration beyond publishing has also opened your eyes and mind. It’s difficult to see other than a strong steady advance for ebooks, when you become aware of what’s already happened and happening in related industries.

The good news is, it’s mostly all good news. Three times the royalties in a market three times as big, at prices likely to grow reading’s share in the world. Let’s hope ebooks have as big an impact on the world as print books have done.

Final note to epub authors: I see many of you taking defensive positions, apparently buying into the propaganda from NY. Don’t, there’s nothing to defend. As discussed above, it’s the nature of the entrenched to dig in, and keep digging and shoveling dirt. Brush it off, you’re ahead of the game, gaining very valuable experience for the coming wave–and protecting your future earnings. Surely, music to your ears.

Write on!

Mike Feury,
Co-owner,
Liquid Silver Books.


Jennifer McKenzie

in June 30th, 2009 @ 07:40

One of the many reasons I lurrrrve you Tina. I’ve been very happy at LSB. I have to say that it isn’t going to get any better until we all work together. It’s been so great to have the big hitters in the industry come out and speak their piece.
Thank you, Tina.


KB Alan

in June 30th, 2009 @ 21:54

Excellent post, Tina. Thank you!


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